María García Gutiérrez is the Global Director of Artificial Intelligence Products & Digital Data Privacy at Telefónica, spearheading the global AI products strategy and digital privacy transformation at scale. With over 19 years in data, BI–Big Data, AI and market research, she excels at translating advanced AI capabilities into tangible business growth in telecom.​

She drives large-scale AI innovation by designing and deploying products like iScore (fraud/payment prediction, cutting impacted portfolios by 15%), Device Recommend (location-based upgrade recommendations, boosting device sales in Argentina and Germany), Next Best Action (AI recommender lifting digital channel sales 10-20%) and iPresence (AI alerts for Movistar Prosegur, increasing service usage 70%). These initiatives embed GDPR/ePrivacy compliance via anonymization and Transparency Centres, delivering measurable business impact in revenue, retention and customer experience.​

A Telecommunications Engineering graduate from Universidad de Deusto and Executive MBA from EAE Business School, she bridges technical expertise with strategic AI governance. Her energetic, results-driven leadership has guided multidisciplinary teams, raising eNPS from 0 to 92 and establishing her as a leading voice in scalable, ethical AI for telco.​